January 2018

WebsiteForge Blog

WebsiteForge offers FREE Copy Protection for your Website

January 29th, 2018 at 2:06 pm star

Posted in E-commerce, Important Notifications, Tips and Advice, Uncategorized, WebsiteForge is your unfair advantage by Mandi Davenport
Views: 16049

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See how we help you have an advantage in the search engines

January 19th, 2018 at 3:37 pm star

We are your unfair advantage, here's another reason why:

I can summarize this whole post in 1 word. Speed.

But I want to offer you a more detailed explanation of how important speed is, and why we are the unfair advantage for your website vs your competition.

Google on many occasions has emphasized how they value speed and show preference to sites that load quickly. (this isn't new, it's been something they've announced and place more and more focus on in the past few years. They announced yesterday that this is going to play an even bigger factor for mobile search queries than it had in the past (effective in July)

What this is going to mean for you...

Well, if you are one of the thousands of WebsiteForge users that have a repsonsive website.. "It means your website is only going to see a better ranking than it has in the past!" According to Kevin Gannon, SEO expert for over 15 years and running.

Because users that haven't taken speed into account will be getting de-ranked or a worse ranking because of how slow their mobile pages load.

See what we do here at WebsiteForge is keep your site served super fast. When we hit a certain load level on our cluster of servers, we UPGRADE the clusters. Unlike the cheap hosts you find out there that try to load as many sites on their servers that they can hold we keep a higher standard for our clients.

Do you have questions about your website? Feel free to contact us to discuss your website's performance.

*NOTE: This is not a boost in the rankings for being fast -- but rather a penalty for those who are not. We speedtest every new website and responsive redesign.

Need more proof?

See below here, Shopbakersnook.com is a client of ours that works really hard on their site. In a speed test comparison with a HUGE competitor Wilton (you know the cake pan manufacturer...a GIANT in the industry)

Our client NOT ONLY out speed tests them...But also beats them in the search engines NATURALLY (not paid)

Comparison speed test

christmas cake pans search in Google

Posted in E-commerce, Uncategorized, Website Design, WebsiteForge is your unfair advantage by Mandi Davenport
Views: 16766

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Is Your Website ADA Compliant?

January 11th, 2018 at 10:18 am star

Posted in E-commerce, Uncategorized, Website Design by Mandi Davenport
Views: 14907

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Organic vs. Paid Search Engine Ranking

January 4th, 2018 at 1:43 pm star

Organic Search Results

Paid Ad Results

When a search engine such as Google or Bing returns its search results, it gives you two types: organic and paid. Organic search results are the Web page listings that most closely match the user's search query based on relevance. Also called “natural” search results, ranking high in the organic results is what SEO is all about. To my surprise many people are not aware of what the difference is between being ranked organically and paying for your rank. So I wanted to give some examples here and talk about ways to start ranking better organically (Free) using our awesome WebsiteForge tools 😁.

Bing Search Results	Google Search Results

Paid results are basically advertisements. The images above illustrate the visual differences on a search page when you rank organically and when you pay for Ad space. Let's talk about paying for a space first.

This option can really vary depending on what time of day you want to show up, what your audience is, what keywords you want to show up for etc... I've seen clients pay $10 a day for a space and they felt they got what they needed out of that. I've seen clients pay $10,000 a day to get the traffic they felt they needed. Every situation is different, the competition for every area is different.

So let's get to the Organic end of the conversation.

Organic Search Benefits

Trust and credibility: With high search engine rankings comes a perception of credibility on the part of searchers. High search rankings imply industry authority and leadership. This perception translates into more trust and a greater likelihood to click through to the site.
Ranking: Once you get high rankings, it's easier to keep those rankings. You get authority status and build the trust of users and search engines.

Click through rates: For “top of funnel” search terms, I.e., don't show immediate purchase intent, the click through rates are better for organic search results. That's very important for businesses that have a longer buying cycle.

There are many ways to rank organically. We can do an evaluation with you and look at your existing plan or help you create a plan.

There are some really easy (AND FREE) ways you can start building that presence today!

Start adding (if you don't already have) page titles and Metadata to your pages. As a WebsiteForge customer you can read more about how to do this here.
Integrate with Social media, and utilize it! WebsiteForge users see more about doing that here.
Decrease your 404 pages and show relevant content to your users, we have a unique tool that can do both of these things in 1 setup! To read more about that feature please go here.

If you would like to have a consultation done to discuss the best plan for your company goals please feel free to contact us. We will schedule a time to go over your existing plan and your goals. If you are interested in hiring us to help you reach your company goals.