WebsiteForge Blog

These are important features to have UNlimited ∞

October 27th, 2017 at 2:13 pm star

∞ Unlimited	Bandwidth
	Pages and Content
	Products and Categories

The 3 U's that you get with WebsiteForge

1. Unlimited Bandwidth

To really understand how this benefits you, you need to ask the question "What is Bandwidth?"
In its most basic definition, bandwidth describes the level of traffic and amount of data that can transfer between your site, users, and the Internet. When you are looking at web hosting companies this is often one of the more overlooked features. Failure to estimate the bandwidth needs of your website could produce an underperforming website, additional charges. Websiteforge uses 5 Tier-1 OC-12 Backbone Connections with Unlimited Bandwidth - It's like recruiting the "Fantastic Five" of internet connectivity.

2. Unlimited Pages and Content

This feature is huge! You may not realize how many pages you end up wanting to have on your site. And in our system you don't have to "budget" pages. You get an unlimited number of pages FOREVER. I hear a lot of people say things like "I need a simple 1 or 2 page website" 9 times out of 10 those people end up with about 30 page websites. Because when you realize the benefits that come with having quality content on your website it only makes sense to populate your website with as much relevant content as you can to make your website an authority on whatever product or service you offer. And when you have the option of unlimited pages why wouldn't you?

3. Unlimited Products and Categories

This is another HUGE benefit! You can have 300,000 products or 3. There are no extra charges for offering more products on your website! You also get unlimited storage for your products! When you have a complex system with thousands of products, you will most likely also need to have a large number of categories. NO PROBLEM, we got you covered! Have as many categories as you like. We don't limit you, we want your business to be your main focus, not tedius things like tracking how many products, pages, or categories you are allowed to have.

Have you had to count out pages before? Tell us about it in the comments below!

Posted in E-commerce, Website Design by Mandi Davenport
Views: 16976

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Five Ways to Improve your Site's Ranking (SEO)

October 20th, 2017 at 11:12 am star

Weekend Homework: Increase your website's Ranking (SEO)

Follow these suggestions, and watch your website rise the ranks to the top of search-engine results organically.(meaning, without paid ads)

1. Publish Relevant Content

Quality content is the number one driver of your search engine rankings and there is no substitute for great content. Quality content created specifically for your intended user increases site traffic, which improves your site's authority and relevance.

Identify a keyword phrase for each page. Think about how your reader might search for that specific page (with phrases like “Become a Dog Trainer in Michigan,” “Dog training certification courses,” or “Michigan Canine Certification Programs”). Then, repeat this phrase several times throughout the page—once or twice in the opening and closing paragraphs, and two to four more times throughout the remaining content.

Don't forget to use bold, italics, heading tags, and other emphasis tags to highlight keyword phrases, but don't overdo it.

Never sacrifice good writing for SEO. The best pages are written for the user, not for the search engine.

2. Update Your Content Regularly

You've probably noticed that we feel pretty strongly about content. Search engines do, too. Regularly updated content is viewed as one of the best indicators of a site's relevancy, so be sure to keep it fresh.

3. Metadata

Metadata is the content that the Search Engines use to identify a page. You should insert metadata, or information about the contents of your page for every page.

Title Metadata
Title metadata is responsible for the page titles displayed at the top of a browser window. It is the most important metadata on your page. In the "Page Settings" you can add your "title" wich is the Metadata Title. (Click image to enlarge)
Description Metadata
Description metadata is the textual description that a browser will use in your page search return. Think of it as your site's window display—a concise and appealing description of what is contained within, with the goal of encouraging people to enter.
(Click image to enlarge)
Keyword Metadata
Keyword metadata are the search phrases that people type when they want to find your page. You'll want to include a variety of phrases. However, don't get greedy: if your list becomes excessive, the browser may completely ignore the data. As a general rule, try to keep it to about 6-8 phrases with each phrase consisting of 1-4 words. A great example would be "Dog Training, Canine Certifications."

4. Have a link-worthy site

Focus on creating relevant links within the text. Instead of having “click here” links, try writing out the name of the destination. “Click here” has no search engine value beyond the attached URL, whereas “Dog Certification Course Outline” is rich with keywords and will improve your search engine rankings as well as the ranking of the page you are linking to.

5. Use alt tags

Always describe your visual and video media using alt tags, or alternative text descriptions. They allow search engines to locate your page, which is crucial—especially for those who use text-only browsers.

These are only a few of the many methods for improving your search engine ranking.

Have you tried any of these techniques to boost your website Ranking? Are there others you've found success using? Share your thoughts in the comments below!

Posted in E-commerce, Tips and Advice, Uncategorized, Website Design by Mandi Davenport
Views: 17210

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Boost Conversions on your website with these tips!

October 12th, 2017 at 2:31 pm star

Ecommerce

3 E-Commerce Tricks to Boost Website Conversions

Are you one of the ecommerce businesses that are obsessed with traffic?

I've heard people say “If only I can increase my traffic by 50 percent, sales will also go up by 50 percent,”

The problem with this approach is that, while probably true, not only is it more difficult to increase traffic; it is also costly.

When you focus on conversions, small changes that often cost you nothing can have a long-term compounding effect on your bottom line!

The following are three powerful ecommerce hacks based on time-tested research and psychology principles, and it's going to give your business a boost in conversions, e-commerce or not.

1. K.I.S.S. (Keep It Simple Stupid)

Often people believe that giving people more choice is the key to boosting sales and revenue. However, a series of psychology studies have found that this is not true. In fact, a book dedicated to the subject – The Paradox of Choice by Barry Schwartz – found that too much choice can have a mentally paralyzing effect on people.

In one of the more notable studies on the subject of choice, the Jam Study (conducted in 2000), psychologists Sheena Iyengar and Mark Lepper found that reducing choice can boost sales by up to 900%.

Limiting the choice you present is an effective strategy for boosting conversions. When the only thing you want is for people to buy, presenting them with fewer options will make the choice that much easier.

2. Targeted Blogging

I've seen firsthand the impact blogging can have on boosting sales and leads off of a website. One of the first tips I give to people who are looking for ways to boost sales is to start blogging!

Now, don't just take my word for it: research conducted by Hubspot found that businesses which blog generate significantly more leads and traffic than businesses that don't blog.

More importantly, there is a right and wrong way to blog – especially if you're doing it for ecommerce purposes.

Be sure you blog relates to your ecommerce store or service; this way, you can easily drive users from your blog to your ecommerce store or service that you offer.
Regularly link to your ecommerce store and specific products on your store or important information about your services throughout your blog. Otherwise, your blogging efforts could be empty.
Blog Regularlry. Research has shown, especially for businesses, that publishing more content will yield more traffic and leads.

3. Don't over think the simple things, such as color.

Questions like; "What is the best color for conversions?" can overwhelm you. And in reality the issue isn't with "What color is used", but the contrasts in colors.

If your site has a major bold color, then important links on your site need to contrast that color. If the base of your site is white, then making bold colors for buttons is a simple way to make important links stand out on your website. Choose content on your site that should stick out and make it bolder. This will help increase conversion.

Have you tried any of these techniques to boost your conversions? Are there others you've found success using? Share your thoughts in the comments below!