I get this call from Brian Shockley at www.shopbakersnook.com . He's on cloud 9 telling me how his business won an award in the leading national wedding magazine in the country, "The Knot". I think it's prudent to share some of his "award winning" business practices with all of you.
First and foremost Ann's first class cake design skills won the award! You just can't deny a great product!
Not only did they receive the #1 recommendation in his region, he was rated at over 92% in his category. His nearest competitior was rated at 85% -- keep in mind that his nearest competitor advertises heavily in "The Knot" and Brian doesn't! Now that's saying something!
I would love to take all the credit and say that the awesome Website Forge site is what made ShopBakersNook.com the first choice for wedding cakes -- however it was Brian and his partner, Ann, who provide excellent service. The web site is just another extension of their business practices. Website Forge provides the extraordinary set of e-commerce tools that he used to help make it happen.
At Shop Baker's Nook they:
- Constantly monitor how people use their site and search for products, often asking them if they can help via their chat software.
- Randomly offer gift certificates to customers to encourage repeat business.
- Call every customer that tried to purchase and for some reason had their credit card decline. 90% of the time he can help the customer figure out what went wrong and win the sale and impress the customer at the same time!
- Constantly e-mail existing customers and offer discounts and notify them of new products to keep their current customers thinking about them.
- And of course they TRULY have the best wedding cakes in the business! That certainly goes a long way on it's own.
Congratulations Brian and the team over at www.shopbakersnook.com. You Deserve it!
Shane Merem
www.websiteforge.com
Web Site Design and E-commerce
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