There are many really great features in our Visitor Tracking Area.  One of my favorites is the "Zero Search Results" section.  I want to talk about how to understand what you are looking at in this area and how to address a potential issue.

Now keep in mind there could be some junk in this area that bots cause.  We are going to overlook those and focus in on items that could be real customers doing a search on your site and not finding what they are looking for (if you do happen to carry the said item or offer that service)

I have received permission from our friends over at ShopBakersNook.com to use their data as an example.

 So if we look at the screenshot above you will see "Keywords" in blue links.  These are the keywords that were searched on your site, that resulted in 0 (Zero) results.  There could be some legitimate reasons for this.  For example, you may stop carrying an item and now it is no longer found on your site.  (That's fine, and this is the appropriate response that should be seen)

However, there may be users looking for things on your site that often spell things differently than you do.  You can see on line item 2 here the search for "Coloured Sugar Sprinkles".  I know for a fact they carry colored sugar sprinkles, but they do not spell "coloured" that way.  We have a fix for you!

Head on over to the "Full-Text Search Settings" area.  If you have not set up a full-text search as a 404 be sure to check out this article on setting it up!

In this area, you can add Synonyms.  this will help you taylor your search results to your users needs.  Adding in the synonym "coloured=colored" will make them mean the same thing.  You can also add in other variations that you can think of that users may accidentally type in. 

Now you can see a whole page full of results when I search for "Coloured Sugar Sprinkles"

The "Zero Search results" area data get's wiped out every 4 days.  You can have a report emailed to you every 4 days so that you have records of this data and can update your synonyms whenever it is convenient for you.

If you see data in your zero search results area and you are not sure what it means, you can contact us at any time and we can help you out!!!

Monday Google made it official, they are "Mobile-First indexing".

What is Mobile-First indexing?

"Mobile-first indexing means that we'll use the mobile version of the page for indexing and ranking, to better help our – primarily mobile – users find what they're looking for."

WebsiteForge.com Tell Me More → How to Write Simply Amazing Text for Your Website When it comes to writing text on your website, it can be hard to know where to start. The good news is, we have a quick and simple guide! Simply answer 6 important questions on your website to guarantee your visitors will know exactly what you do and why they should choose you. Tell Me More Stay up to date with our latest news & features

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We are your unfair advantage, here's another reason why:

Auto-shipping allows customers to schedule delivery of products (like a product subscription) — on a recurring basis. This allows businesses to generate repeat revenue without any additional marketing expense, or customer service effort.

For example, say a website sells protein powder. For gym members that drink a daily protein shake, their protein-powder packages usually last about 30 servings, or roughly one month. Instead of running out of protein and having to reorder at the last minute, “auto ship” enables customers to determine when they want their protein shipped — such as every 30 days. That way, they get a steady supply without running out or having to remember to place their order every month.
 

Products offered through an autoship program ideally should be those that are consumed within one month so that when the next month arrives, another subscription of the autoshipped order will be needed.

Autoship can also be used to ship a series of products over a period of months. One could be shipped item A this month, item B next month, item C the following month, etc. Collectible products, wine, books, home décor items, clothing… all of these items that would not be ordered identically each month could be ordered through an Autoship series program.

Autoship can be used to provide representatives with new products. As products are introduced periodically (perhaps monthly or quarterly), representatives who signed up for the new product subscription could receive these items first before they are available for standard orders.

AutoShip is available as an Ala Carte feature with your WebsiteForge basic manged service fees and hosting.  And is included with the Advanced hosting package.

Designing a website that doesn't involve a cookie cutter template design starts with choosing the right website designing host. One that allows you to design a unique website that is pleasing not only to the eyes, but enticing to viewers is WebsiteForge.com.

What is WebsiteForge.com?

WebsiteForge.com is an easy to use professional ecommerce web design platform that allows you to build, manage and edit your informational or ecommerce website. Most importantly, the site not only saves you money when it comes to building a website that truly helps draw in traffic, but they also help you create a website that functions the way it should to help draw in financial means so you can become profitable. Not all hosting sites that offer free or small fees for building one are capable of offering these assets.  No experience needed.  But experienced users too, will enjoy the familiar tools and control that comes from our expert mode.

What are some of the assets WebsiteForge.com offers?

Some of the assets WebsiteForge.com offers are:

• Specific websites built particularly for your needs and business
• A very easy to use Content Management System (CMS)
• A professional project manager that helps ensure your website is designed and setup properly to draw in traffic
• Custom graphic designs tailored to your personal or business needs
• Unlimited access to bandwidth and customer support when help is needed
• Automatic and unlimited website updates to ensure your site is always running the way it is design too
• The professional ability to have your website setup with search engine optimization
• Most importantly uniqueness, which is essential for drawing in traffic to your website.

Why is uniqueness important to your Company's website?

To your website's visitor, your website is the face of your business.  Consider a successful company like Apple.  Whether it's their stores, products, websites, even their packaging - they all share Apple's unique styling.  That uniqueness and consistency, if designed professionally, makes your products and services feel more dependable and on a higher level.  Whether intentionally, or sometimes (sadly) un-intentionally - your website's design let's consumers know who you are as an organization.  It's wise to consider, the Designer making cookie cutter designs, hoping their design will be purchased and used by many different websites - at NO point did they have your company in mind.

How can you contact WebsiteForge.com?

If you would like to build a professionally unique website that attracts new viewers and keeps your business or profession growing you can contact WebsiteForge.com by calling 1-888-558-2446, or by visiting their website.

We are your unfair advantage, here's another reason why:

It's quick and easy to enable the option for your clients to have a saved shopping cart in the WebsiteForge system!   This feature is so nice for those users that like to take their time with their shopping experience.  They can save the cart come back later and checkout with ease.  According to Kissmetrics, having this option on your website can help reduce shopping cart abandanment.

There are many reasons users will add an item to the cart and come back later.  If you are not offering this feature there are plenty of your competitors that are and most likely they are closing more sales because of it.  With this option and the Automated Abandoned Cart Email you are going to be a power house in reducing your abandoned carts for sure!

We are your unfair advantage, here's another reason why:

Our Remote Hands service is like no other!  Think of this as a personal assistant for your website.  You submit your needs to our Remote Hands team and we handle the changes for you for FREE!  That's right.  We include this service with your website.  1 hour a month of this service and if you don't use it, the time will roll over and accumulate! No more paying programmers to make simple website changes.  No more phone tag with Bob in his mom's basement so you can save money on your programming fees.    Remote Hands is like a concierge service for your website.  You make a request for some changes and the team does it for you. Of course you can edit your site at any time with our incredibly easy to use CMS (Content Management System), however most businesses become so busy that they prefer to just send over changes and updates to our team to handle for them.  We can even make suggestions on tools or utilities that will enhance your experience and your customers experience on your website.  When our clients were asked about why they use the Remote Hands service we heard feedback like this.

 See more about Remote Hands here.

"I love the Remote Hands service because I just don't have time to make the changes I need." 

 Roger R.

"WebsiteForge Exceeded my expectations with their Remote Hands service! I would recommend this service to everyone"

Bruce O.

 "I've really enjoyed the Remote Hands service, it really takes the pressure off of me.  And the suggestions from the staff have always been very helpful in making my website offer a better experience for my clients! :) "

Sarah H.

 We are your unfair advantage, here's another reason why:

Protecting your website against theft is now considered mandatory for website owners. This is especially important for websites which are "content heavy" - pictures, graphics, video, etc. A lot of companies don't even offer this option, and if they do you need to buy a special add-on or upgrade.   As in the "bricks and mortar" world, there is no 100% guarantee against online theft but there are many things you can do to protect yourself and your website.

Most theft online occurs is because it is "easy" to do it. Just like leaving your front door open or your car unlocked, if you make it simple for thieves they will take advantage of it.

At WebsiteForge we offer copy protection for FREE!  It's easy to enable and is available to every client.

We are your unfair advantage, here's another reason why:

I can summarize this whole post in 1 word. Speed.

But I want to offer you a more detailed explanation of how important speed is, and why we are the unfair advantage for your website vs your competition.

Google on many occasions has emphasized how they value speed and show preference to sites that load quickly. (this isn't new, it's been something they've announced and place more and more focus on in the past few years.  They announced yesterday that this is going to play an even bigger factor for mobile search queries than it had in the past (effective in July)

Do you have questions about your website?  Feel free to contact us to discuss your website's performance.

*NOTE: This is not a boost in the rankings for being fast -- but rather a penalty for those who are not.  We speedtest every new website and responsive redesign.

Need more proof? 

See below here, Shopbakersnook.com is a client of ours that works really hard on their site.  In a speed test comparison with a HUGE competitor Wilton (you know the cake pan manufacturer...a GIANT in the industry)

Our client NOT ONLY out speed tests them...But also beats them in the search engines NATURALLY (not paid)