1. Don't let your Website content become old and stagnent. Keep your website up to date.  I've said this before, it's not new news.  When you walk into a chain store today it will have different featured items, sales, displays then when you walk into that same store a month from now!  Think about it!  I'm not saying build a new site every month.  I'm saying keep things up to date on your website and make it appealing & FRESH!

2. Don't hide what makes you unique!  Use that thing that does set you apart as a major point on your site.  If you have a unique product or service make a big deal about it!  If you offer an awesome shipping policy (Free shipping or flat rate) make a big stink about it!!! Blog about it.  Let people know!  If you offer awesome customer service, let people know that.

3. Don't use poor quality images. 
This seems like a basic thing that may even be common sense.  But I see it EVERY DAY!  A website that is " just looking to get online" and they take pics of their products or services with their phone.  DON'T DO IT!  There are ways to get better images and not break the bank. 

These are of course just 3 simple rules to follow.  Please contact me for a more thorough analysis of your website and for ways it could be improved.