As a follow up to our last post, we had a few requests for a sneak peek at our non-E-commerce website checklist. They are actually very similar, and of course, this isn't the whole list. But these are some of the most common items I see missed when I am evaluating websites. These areas will help increase conversions.
Informational Website Checklist:
1. Social Media Integration
This area works in conjunction with many other areas and modules in our system. For example, if you have a blog set up, you can have your blog posts automatically post to your Facebook wall, Facebook business page, and Twitter feed every time you create a new post!
2. Add an incentive to your site to get users to sign up and create an account. the more users you have logged in and checkout out the site the more abandoned notices will go out and the higher conversion rate you will have. I have seen many different incentives setup. Anything from a free ebook when you sign up for some promotional pricing on the first order. It is totally up to you, you probably know your clientele better than we do. If you tell us what kind of incentive you are wanting to offer Remote Hands can get it set up for you.
3. Enabling Ratings can help too. When people come to the site they often like to see feedback from other users. Google, Bing, Yahoo and other Search Engines take ratings into account as a ranking factor when they crawl pages now. Article on ratings as a ranking factor.
4. SSL certificate. Securing your whole site with the new SSL certificate has benefits with the search engines too. More Details about our SSL
5. Send offers. Whether it's an offer to subscribe to your awesome blog or some sort of promotion on your website...OFFER IT! :) They won't think about you unless you intentionally become a thought in the minds of your audience. You don't have to have an e-commerce site to take advantage of the traffic that is already on your site!
6. Offer a Live Chat option. There are free apps that will let you offer it. There is an article here about the different types of clientele that appreciate Live chat vs other options.
7. AMP. Google Amp is something that not everyone wants to offer. It's a faster version of the site(which really helps with mobile loads) and is something that Google shows a preference for. https://www.ampproject.org/ there is more info on their site about what AMP is. If you are wanting to have your pages AMPED it is something that Remote hands can
Of course, every site is different and the checklist is really much longer. But these are the things that are often missed. If you need help getting any of this setup. Feel free to contact us. Or if you would like a site review done on your site feel free to contact me.
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