E-commerce To Do's ✔
August 17th, 2018 at 1:05 pm   starstarstarstarstar      

I will often get asked to review a website for our clients to help them improve their online presence. (which does boost traffic and conversions)  I'm releasing my E-commerce checklist cheat sheet.

 

E-commerce Website Checklist:

 

1. Setup the abandoned cart notice (this is something that Remote Hands can do for you or you can set it up yourself.)
let us know if you wish to offer people a discount for returning or if there is any particular message you would like to convey (such as a reminder on your great shipping rates )  The abandoned cart notice will go to any user that was logged in added items to their cart and left before checkout.

 

2. Add an incentive to your site to get users to sign up and create an account.  the more users you have logged in and checkout out the site the more abandoned notices will go out and the higher conversion rate you will have.  I have seen many different incentives setup.  Anything from a free ebook when you sign up for some promotional pricing on the first order.  It is totally up to you, you probably know your clientele better than we do.  If you tell us what kind of incentive you are wanting to offer Remote Hands can get it set up for you.

 

3. Enabling Ratings can help too.  When people come to the site they often like to see feedback from other buyers.   Google, Bing, Yahoo and other Search Engines take ratings into account as a ranking factor when they crawl pages now. Article on ratings as a ranking factor.

 

4. SSL certificate.  Securing your whole site with the new SSL certificate has benefits with the search engines too. More Details about our SSL

 

5. Send offers. Whether it's an offer to subscribe to your awesome blog or some sort of promotion on your website...OFFER IT! :) They won't think about you unless you intentionally become a thought in the minds of your audience. You don't have to have an e-commerce site to take advantage of the traffic that is already on your site!

 

6. Offer a Live Chat option.  There are free apps that will let you offer it.  There is an article here about the different types of clientele that appreciate Live chat vs other options.

 

7. AMP.  Google Amp is something that not everyone wants to offer.  It's a faster version of the site(which really helps with mobile loads) and is something that Google shows a preference for. https://www.ampproject.org/ there is more info on their site about what AMP is.  If you are wanting to have your pages AMPED it is something that Remote hands can

 
Of course every site is different and the checklist is really much longer.  But these are the things that are often missed.  If you need help getting any of these setup feel free to contact us.  OR if you would like a site review done on your site feel free to contact me.
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