There are many really great features in our Visitor Tracking Area.  One of my favorites is the "Zero Search Results" section.  I want to talk about how to understand what you are looking at in this area and how to address a potential issue.

Now keep in mind there could be some junk in this area that bots cause.  We are going to overlook those and focus in on items that could be real customers doing a search on your site and not finding what they are looking for (if you do happen to carry the said item or offer that service)

I have received permission from our friends over at ShopBakersNook.com to use their data as an example.

 So if we look at the screenshot above you will see "Keywords" in blue links.  These are the keywords that were searched on your site, that resulted in 0 (Zero) results.  There could be some legitimate reasons for this.  For example, you may stop carrying an item and now it is no longer found on your site.  (That's fine, and this is the appropriate response that should be seen)

However, there may be users looking for things on your site that often spell things differently than you do.  You can see on line item 2 here the search for "Coloured Sugar Sprinkles".  I know for a fact they carry colored sugar sprinkles, but they do not spell "coloured" that way.  We have a fix for you!

Head on over to the "Full-Text Search Settings" area.  If you have not set up a full-text search as a 404 be sure to check out this article on setting it up!

In this area, you can add Synonyms.  this will help you taylor your search results to your users needs.  Adding in the synonym "coloured=colored" will make them mean the same thing.  You can also add in other variations that you can think of that users may accidentally type in. 

Now you can see a whole page full of results when I search for "Coloured Sugar Sprinkles"

The "Zero Search results" area data get's wiped out every 4 days.  You can have a report emailed to you every 4 days so that you have records of this data and can update your synonyms whenever it is convenient for you.

If you see data in your zero search results area and you are not sure what it means, you can contact us at any time and we can help you out!!!