We are your unfair advantage, here's another reason why:
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Auto-shipping allows customers to schedule delivery of products (like a product subscription) — on a recurring basis. This allows businesses to generate repeat revenue without any additional marketing expense, or customer service effort.
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For example, say a website sells protein powder. For gym members that drink a daily protein shake, their protein-powder packages usually last about 30 servings, or roughly one month. Instead of running out of protein and having to reorder at the last minute, “auto ship” enables customers to determine when they want their protein shipped — such as every 30 days. That way, they get a steady supply without running out or having to remember to place their order every month.
| For the business owner, an Autoship program generates recurring revenue. It also creates other benefits, as follows. |
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Consumers like the program, too, for these reasons. |
- Budgeting. It allows the business owner to set a predictable budget, and project sales each month.
- Inventory and fulfillment. Knowing what is in the queue allows for planning inventory and fulfillment operations more effectively — potentially saving money.
- Marketing expense. There's a big savings on marketing expense since remarketing to the customers — to get them back to the site — is no longer needed.
- Brand advocates. Customers become brand advocates since they are committing to the program and using products on a regular basis.
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- Convenience. Products will be delivered without effort, and automatically billed to the consumers' credit cards.
- Cost savings. Many businesses offer their auto-ship customers special prices, as they are more profitable than new or non-auto-ship customers.
- Control product details. Many leading auto-ship programs allow customers to edit their order details — such as frequency and quantities — anytime through their account portals.
- Unlimited supply. The auto-ship schedule allows customers to “set it and forget it,” never running out of their favorite products.
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Products offered through an autoship program ideally should be those that are consumed within one month so that when the next month arrives, another subscription of the autoshipped order will be needed.
Autoship can also be used to ship a series of products over a period of months. One could be shipped item A this month, item B next month, item C the following month, etc. Collectible products, wine, books, home décor items, clothing… all of these items that would not be ordered identically each month could be ordered through an Autoship series program.
Autoship can be used to provide representatives with new products. As products are introduced periodically (perhaps monthly or quarterly), representatives who signed up for the new product subscription could receive these items first before they are available for standard orders.
AutoShip is available as an Ala Carte feature with your WebsiteForge basic manged service fees and hosting. And is included with the Advanced hosting package.
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