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10 Tips To SEO

 

1. Page Speed; your website MUST load fast on all devices. Slow loading websites cause people to leave, and search engines don't like that. Fast loading pages makes your website more relevent, which means search engines will give it a higher level of importance.

2. Keywords and Placement; Keywords, the words people use to find the products, services, or information in search engines, need to be found in the page title of each page, the meta description, and the meta keywords tags. For Google, the meta keyword tag has been discontinued, but it's still valuable for other search engines. Avoid over-using keywords on your pages. Make sure to include the keyword for the page close to the top of the page, and within the body content of the page.

3. Page content; pages need to be information rich. Write a couple paragraphs of text on each page. As a rule of thumb don't try to create what you think a search engine wants, but just give your customers a good description of your product. Use different descriptive words that support the keywords.

4. Pictures; Use pictures but don't use too many. Add in keywords in the alt text tag describing your photo. This can help a search engine understand what the image is about. Optimizing the image also means compressing the image and saving it in a web friendly format. You don't want each page to be too large in file size due to a 300MB photo. JPG or GIF at 72 dpi usually. This will give you a smaller file size and faster page load. Most importantly, search engines will factor it into your rankings. Don't worry about pic sizes within a gallery though as long as your gallery has it's own page.

5. Video content; everyone likes video, including search engines. The top search engines even have seperate tabs for video searches. Advancements in technology have made it possible for some search engines to decifer the words being spken in video, so be sure to use keywords when you're speaking. You should also use keywords in video descriptions and titles to help search engines.

6. Links; Place links on your pages that take people to the most important pages of your website. Search engine crawlers act a lot like people, and they follow links from your pages to other pages on your website. If a search engine crawler cannot follow a link to another page on your website, it may not every know about that page and even if it does, it may not think it's an important page because there aren't fast and convenient ways to find it. e
 ages on your different pages. It tells a search engine that each page is important to somebody else and it will index it accordingly. Make your home page function like a site map but try to keep it from looking like typical boring site maps. Since it's our homepage it needs to be inviting to visitors.

A note on hosting links for others; in a general sense, it's my opinion not to allow other links like google ads and such on your own site. You will send your customers away from your site, possibly to a competitor.


7. Add your website to Google Search Console. The process places code on your website and verifies you as the owner to Google. That can help make your website more relevent and provide some information that can help ensure the site is running properly on Google's system.


8. Add Your XML Sitemap into Search Console; An XML sitemap file containing all of the url's on your website can be added to Search COnsole. This gives Google another way to find pages on your website and adds more credibility and relevence.


9. Be Careful When Changing Your Website Content! A
ny changes you make to your site will take time to take effect within search engine rankings. Most people make the mistake of making lots of changes and checking on a regular basis and not finding any changes or improvements and giving up, or hiring someone that doesn't have a clue about SEO, unlike Kevin Gannon with TheNetCorp.com who does. Make changes, but always remember to keep keywords in the content. If they aren't there, your page won't be reelvent for that phrase. In just a few short months you'll see your "keywords" rising in the search engines.

10. Site platform; use a partner like WebsiteForge, if you know nothing about the 'behind the scene' coding and what search engines like and dislike. WebsiteForge will keep this up to date for you. This by far is the biggest element, perhaps the largest factor and the average person has no control over it, only the professionals like WebsiteForge. I whole heartedly believe that WebsiteForge will help make your website succesful in the search engines and if you are successful there, you will be successful bringing the money to the bank! 

 

Got Questions?

I Have Answers!

 

 

Website Marketing Consultant

Business - (888) 558.2446 Ext. 1

Shane.merem@websiteforge.com

Why Hire A Professional Web Site Designer?
September 2nd, 2009 at 12:39 pm   starstarstarstarstar      

Why Hire A Professional Web Site Designer?

These days, building a new web site takes considerable expertise and training.

 

With the rapid pace of technology you need a professional web site designer who understands the importance of building your website to be found high in the search engines.

 

If the code you site is built on is old, as many companies use, then you are setting yourself up for failure before you ever begin.

 

WebsiteForge updates it's technology on a weekly basis and is always found in every search engine, browser, platform and hand held device.

What Are My Choices?

There are several choices as to how you can build your web site. You could always build it yourself if you have the necessary skills. Or you could ask a friend to build your web site to save some costs.

 

WebsiteForge does offer a Do-It-Yourself (DIY) solution for those trying to keep your cost down with updated technology so you are found in every search engine, browser, platform and hand held device. So if you are looking to have a friend or family member build you a low cost site, please call us to discuss this option.

Build Your Own Web Site

A few years ago, it was much easier to build your own site if you were technically inclined, and had some graphical design skills. However, now it is very difficult to do so since the technologies have gotten so complex, and change so rapidly. Sure you can still build your own site, but you may not be building it to a level that more professional web site designers can achieve.

 

The graphical design plays a crucial role to the success of your web site. If you do not have the skills to create a professional looking graphical design, then you should not be building your own web site. Without the professional look and feel, your site will not have the success of other sites with a more polished graphical design.

Have A Friend Build The Web Site

You can probably save some money if you have a friend build a web site for you. Of course, the same limitations as above apply. If your friend is not a full time web designer, and has not kept pace with the latest technologies and standards, then your web site may not turn out as good as you hoped.

Review the web sites that your friend has built for other clients, and evaluate how good the work is. If it is substandard, then are you okay with having a substandard web site for your business? Sure you'll save a few bucks, but what are you doing for your bottom line?

 

Once again, WebsiteForge does offer a Do-It-Yourself (DIY) solution for those trying to keep your cost down with updated technology so you are found in every search engine, browser, platform and hand held device. So if you are looking to have a friend or family member build you a low cost site, please call us to discuss this option.

Hire A Professional Web Site Designer

Hiring a professional web designer may be your best option. Sure, you'll have to pay for it, but at least you will know that you are getting a web site designed by a company that specializes in web site design.

 

The web site designer should be fully versed in all the latest standards and technologies. The designer should have a large portfolio of web sites they have designed for other companies. They should be excellent graphical designers that are able to build a professional quality web site for you. They should have the technical expertise to build any web applications or features that you may need.

 

Most web site design firms are not one-stop shops that can handle your entire project from start to finish. In a recent survey 98% of web site designers admitted they do not build there web sites with Search Engine Optimization in mind. In fact once they built their web sites they either did nothing or referred you to another person for optimization or even expensive pay per click advertising. This is NOT the case with WebsiteForge.

 

At WebsiteForge we are one of the few companies that want to see your business succeed the first time so we help optimize your site to be found high in the search engines results for the keyword or keyphrase you want to be found for.

Conclusion

Even though you may be tempted to build a web site on your own, or through other resources, it is almost always better to let a professional web site designer handle the job for you. If you do use a friend or family member, please use our software to do it with.

 

If you have any questions about this blog please call Doug Marks at 1-888-558-2446 x208.

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