Q> The economy is killing my business, seems like no one is buying what I sell. I don't know if I should improve my website or just wait for the economy to get better. What should I do?
- Tony Miller
A> I hear from a lot of people that due to the economy they are not going to spend any money to improve their website.
But, what you really need to do is improve your websites ability to get more clients or customers.
You should Recession Proof Your Business Website!
A Recession doesn't mean stop what you're doing.
Here's what happens:
Economist start saying we're in a Recession. Your customers start getting nervous and then start tightening their belts. They still spend money, but now they are pickier about how they spend it.
If you sell a product or service that your customers deem nonessential then your sales may start to slow down.
Before I provide the answer look at these facts:
The National Unemployment Rate in 2009 was 9.3% and in 2010 it's at 9.7% compared to 1982 when it was 9.7% and 1983 when it was 9.6%.
What's that tell you? It happened before, right? And, people lived through it and made money. We're not talking about a 60% unemployment rate here. For the last 40 years the unemployment rate has been between 2.9 and 9.7. Right now we are at a high, but it doesn't have to affect your business.
It's simple math, if you can only get more customers you can make it through this economic slow down and further ahead in the good times.
The question is how do you get more
people to buy your product or service?
Ready for the SECRET!
You do this letting more people know what you do and what you have to offer!
If you need to let 1000 people know what you do to make 100 sales and due to the economy you're only making 50 sales right now... then you need to let 2000 people know about what you do and you'll make 100 sales.
It's all about simple math we learned in grade school.
Okay... I know you're reading this saying to yourself, "Right, but how do I get all these extra people"?
Ready for the SECRET to getting customers!
The only way to do this is by Advertising! If you do not get your business in front of the people you might as well set up shop in the middle of the jungle if you like warm weather... and for those who like the cold weather I would recommend Antarctica.
Seriously.. You have to Advertise. Advertising takes all shapes and forms and some Advertising is expensive while other methods are inexpensive. Regardless of the method you use, you always want to get a "Return on Investment" (ROI). If you spend $100, you should make $200 back. If you spend $100 and only make $50 or nothing back, then dump it.
Your Website should be considered an Advertising Expense and it should give you a "Return on Investment", if it doesn't you need to dump it or find a way to make it give you a "Return on Investment". Otherwise, it's just a cost.
Ready for the SECRET
to getting customers to your website!
I hear a lot of people say, "A website, is a website, is a website.", which is untrue. The correct statement is, " A website without true search engine optimization is just a website that does not drive traffic and is no better than a brochure sitting on dusty counter. A website with true search engine optimization is a traffic driving machine!"
I have spent 20 years in Marketing & Advertising and a website with Search Engine Optimization will yield you a higher return on investment than any other form of advertising. TV does a 2:1, Radio 3:1, Print is up to 10:1 and Search Engine Optimization does 20+:1 ratio.
A website from WebsiteForge that uses an Internal Site Mapping System that automatically updates itself is the highest form of optimization a site can have. Most people can experience a 20+:1 RIO. Keep in mine, you still need a product or service someone wants to buy, but the traffic will make a dramatic difference.
You site needs to be a Revenue Stream Builder!
Let me ask you a simple question: Why in the world would you want a website if no one couldn't find it? The answer is just as simple: You wouldn't, and you don't have to!
For years everyone and their brother have been building websites. With all the simple website building software on the market today you can even hire a kid to make you website. But they can't make a Professional site that will create a Revenue Stream for your business. That part takes an Expert in the field of Search Engine Optimization. If your neighbors kid could do it, he would be a millionaire and thousands of companies would flock to him to build their website.
The fact is, just like anything in life, if you want it done right, you have to hire an expert to do it. And I'm not talking about a person who has done it once, but thousands of times.
At WebsiteForge we have created over 6000 successful websites in the past 18 years and we are the most experienced company that offers the most comprehensive search engine optimization solution in the industry that is automatically included in our website platform for no extra cost.
Our clients are experiencing huge returns on their website investments. We have clients doing hundreds of thousand to millions of dollars in sales a year from websites that only cost them a tiny faction of that amount.
WebsiteForge is not in the business of just building websites.
WebsiteForge is in the business of developing the tools to make your business successful online.
So my answer for you Tony is, invest your money with a company that knows how to make their clients money and Recession Proof Your Business Website!
Call WebsiteForge Today!
Douglas A. Marks
Website Marketing Consultant
Website - www.websiteforge.com
Business - (888) 558.2446 Ext. 208