Organic vs. Paid Search Engine Ranking

< 🚨 NEW FEATURE 🚨

Is Your Website ADA Compliant? >

January 4th, 2018 at 1:43 pm star

Organic Search Results

Paid Ad Results

When a search engine such as Google or Bing returns its search results, it gives you two types: organic and paid. Organic search results are the Web page listings that most closely match the user's search query based on relevance. Also called “natural” search results, ranking high in the organic results is what SEO is all about. To my surprise many people are not aware of what the difference is between being ranked organically and paying for your rank. So I wanted to give some examples here and talk about ways to start ranking better organically (Free) using our awesome WebsiteForge tools 😁.

Bing Search Results	Google Search Results

Paid results are basically advertisements. The images above illustrate the visual differences on a search page when you rank organically and when you pay for Ad space. Let's talk about paying for a space first.

This option can really vary depending on what time of day you want to show up, what your audience is, what keywords you want to show up for etc... I've seen clients pay $10 a day for a space and they felt they got what they needed out of that. I've seen clients pay $10,000 a day to get the traffic they felt they needed. Every situation is different, the competition for every area is different.

So let's get to the Organic end of the conversation.

Organic Search Benefits

Trust and credibility: With high search engine rankings comes a perception of credibility on the part of searchers. High search rankings imply industry authority and leadership. This perception translates into more trust and a greater likelihood to click through to the site.
Ranking: Once you get high rankings, it's easier to keep those rankings. You get authority status and build the trust of users and search engines.

Click through rates: For “top of funnel” search terms, I.e., don't show immediate purchase intent, the click through rates are better for organic search results. That's very important for businesses that have a longer buying cycle.

There are many ways to rank organically. We can do an evaluation with you and look at your existing plan or help you create a plan.

There are some really easy (AND FREE) ways you can start building that presence today!

Start adding (if you don't already have) page titles and Metadata to your pages. As a WebsiteForge customer you can read more about how to do this here.
Integrate with Social media, and utilize it! WebsiteForge users see more about doing that here.
Decrease your 404 pages and show relevant content to your users, we have a unique tool that can do both of these things in 1 setup! To read more about that feature please go here.

If you would like to have a consultation done to discuss the best plan for your company goals please feel free to contact us. We will schedule a time to go over your existing plan and your goals. If you are interested in hiring us to help you reach your company goals.