Where can you get help with picking your keyword phrases?

Start by listening to people when they talk to you about your products and services. Listen for words that describe, and incorporate those words into the appropriate pages of your website, such as descriptions on category pages and product pages.

Also include in the category and product page titles and the meta descriptions. I remember a few years ago people were adding "buy" and "for sale" throughout their sites, with the idea that consumers would search for something they want to purchase by adding those words into their search.

So "best suspense books of all time" would be changed to "best suspense books of all time for sale" and "buy best suspense books of all time". Using these kinds of phrases in your product and category titles, meta descriptions and product descriptions will make your pages far more unique, which can land them higher in the search results at Google.

Another place to get ideas is from Google itself. Do a search for your product on Google. Scroll to the bottom of the page and you'll see related phrases under the heading "Searches related to...". This list is generated by Google from user actions, so it's fairly helpful in finding more unique phrases that people use when searching for your product or service and you should use it as a reference when optimizing your website.