One-upmanship. A noun. The practice of keeping one jump ahead of a friend or competitor.
February 18th, 2007 at 9:43 am   starstarstarstarstar      

This is a real subject that needs a lot of attention I feel these days. You may have seen people with seals on their web site that says they are hacker safe and verified by xyz company.

 

The question here do you need it? I feel this stuff is like the arms race during the cold war. This guy has 1000 tanks then his competitor finds out he has a 1000 tanks so he goes and makes 1001 tank killer's. This becomes a never ending cycle of one-upmanship.  

 

I would suggest this to try to put your mind to rest on this site seal stuff. Only use the site seal from you credit card processor that you have for your site and call it good. The customer only needs to see something that looks official and they will feel more comfortable with a pretty seal that says my site is safe to do transactions on. This is just eye candy for the public we serve but unfourtantly a very necessary type of eye candy.

 

I feel it is just a way for those other company's to make an extra buck by coming up with a seal you need to put on your site to do business. They now have created a need from the public to were you must have it. It is clever marketing by these other companies. I wish I would of thought of it! But I did not so I need to pay those guys like everybody else does.

 

Our sites on WF are very secure and we know it but the marketing giants have created a false need with this site seal stuff. So this is one of the necessary evils of doing business in today's environment.

 

Thank you for taking the time in reading this.

 

Brian

Posted in Tips and Advice by Brian Shockley
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