3 Ways you can generate more business for FREE

1. Increase Lead Generation and Customer Engagement with Email Marketing

According to MarketingCharts.com, email is the most effective digital marketing tactic, the one that delivers the best ROI and the least difficult to execute. Start a customer newsletter that offers timely information about the business, special promotions or an inside look at the company. This helps build a community with your customers, and it keeps your product and business on their minds.
Entrepreneurs don't need to pay an agency or marketing consultant to develop an email campaign either.  You can do it yourself for free with the built in WebsiteForge Mass Mail Feature!
 

2. Use Social Media

It's free, easy to get started and offers a massive network of potential customers.  The hard part is increasing your followers without wasting your precious time.  Make sure you focus on value over volume.  Identify the social channels that reach your customers best.  I've linked some good articles here for each of these platforms, take some time to determine your ideal market and use the platform that reaches them best. Facebook, Twitter, Pinterest, Instagram, LinkedIn.

WebsiteForge has integrations setup for Facebook, Twitter and Pinterest.  If you would like assistance in utilizing these features please feel free to contact Support

The goal is to provide your followers with something that's useful, interesting and shareable. Start small, post a few times a week and learn who your audience is. Once you have an understanding of who's consuming your content, and what they're interested in, you can start ramping up efforts.

 

3. Stand on the Shoulders of your Customers

Satisfied clients can be a business's best marketing tool. Actively engage pre-existing clients through PR, social media and email.

For example, pitching your business and a satisfied customer to a writer can be mutually beneficial for both parties. This tactic generally leads to a more compelling story and a stronger relationship between you and your customer. Once you have a customer army of spokespeople, let them share positive experiences and tell your company story for you.
Marketing a small or new business is extremely crucial to a company's success but that doesn't necessarily mean you have to invest a huge chunk of capital into it. Savvy, frugal entrepreneurs can find products and services that can help increase visibility and drive customer acquisition – without spending any overhead.

You can offer incentives as well for your existing customers to promote your products or business.  The E-commerce module has a virtual wallet option, you can offer free VW dollars per referral or a Gift Certificate this not only helps your current customers want to repeat business it will bring in new business. 

For non eCommerce sites you can advertise discounts on your services for future services rendered.  These are great ways to spread the word about your business at a very low cost.

Have you started any of these practices? if so leave us some comments below and tell us about your experience!