Hi Noah. Thanks! It's only about 10% complete. It will have some more elements to visually show the different features of Website Forge. Keep your eyes on it over the next couple weeks.

 

Shane

I have with great interest read your blog. Finally meeting someone who in simple sentences can point out the essentials needed to make a good DM campaign. This however cannot stand alone; it must be just a part of the total marketing, integrated in the complex world of profitable online marketing. Today we all talk about being effective, targeted and to get optimal results out of the investments in the Internet Market Place and that is not easy; do not tell your prospects that. I think it is often overlooked that DM campaigns must be sharply targeted shoot with rifles not with pellets hoping to hit something. Many clients are impressed when they are told that a DM campaign with 10.000 pellets can result in a high response but what does it help if 50 % or more are useless and the real conversion rate is only 10 %. Does that give a good ROI, no. Better use the principle target narrowly and make more hits.

I am not yet fully aware about all the positive sides of a DM campaign and certainly not about the many downsides and I have a feeling that you need to know more about the latter before you come up with some suggestions to your client. It is imperative to know the basics about the world in which you client is living because that is where you find his target group and the competition. I have a strong belief in tests of some 5 alternatives that is a better proof than guesses, and based on the best tests it is easier to work out the ROI. Today where we all face the consequences of the financial downturn the question about a profitable DM campaign is very much in focus. The professional tests will provide the answers to important issues like; did we reach the right target group and is the response rate good enough to minimum ensure a break-even situation, otherwise forget it.