Your heading information may not be false or misleading. This means the fields "From", "Reply-To", "To" and all routing information like your domain name and email address should correctly identify you or your business where the message initiated.

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Your subject line must reflect the content of your message. No deceptive subject lines or "click bait" that doesn't appropriately state what the email is about.

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Your message must be designated as an advertisement. You have some options how to make this happen, but the fact that the email is an ad must be stated clearly and conspicuously somewhere in the message.

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Your location must be clearly stated. A valid physical postal address must be included in the email you're sending. Your address may be represented as a current street address, a post office box in the United States, or a private mail service that you've registered with a receiving agency in the United States.

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For Campaign Mailers

For a One Time Mailer

You must allow for an opt-out. Marketing opt-out rules state that you must include a clear explanation of how an email recipient can opt out of getting emails from your company in the future. The opt-out option required by the marketing out-out rules should be easy for a standard reader to identify and understand. This might include a different color, font size or prominent location within the email.

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Opt-out requests never expire. If you have received an opt-out request from an email address, the opt-out time never expires. The only time you may use that email address is if you receive a new opt-in request from the same address.

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Include a return email address or a means to allow recipients to communicate with you. This can be done in many ways. You can include a simple email address for communications, or you might want to direct users to your website.  Both of these mentions can be done by linking. 

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Be sure that you're not using incentives asking to forward your messages. Forwarded messages that contain incentives for forwarding contain commercial messages and don't usually contain the opt-out mechanism.

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Be sure you are receiving opt-out messages. It means nothing to have an opt-out tool if you refuse to receive opt-out emails. Marketing opt-out rules require that you ensure that opt-out requests are in an Inbox folder of the email account that you routinely check and that the messages aren't being blocked or rerouted by a spam filter.

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You must honor opt-out requests. Once you receive an opt-out request, you must process it within ten days. Make sure that you or your customer service representatives properly process and honor the received opt-out requests in good faith. 

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You may not charge a fee or require additional information to honor an optout request. Marketing out-out rules indicate that all that you may require for an opt-out request is an email address for the recipient. You may also require recipients to visit a single page on the internet as a condition to opt-out of a website.

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Once a recipient has opted out of your emails, you may not use his/her email address in any form. You may not transfer that email address as part of a sale or a marketing list. You may not send additional messages. The only thing you may do is transfer the email address to a company that will assist you in complying with the CAN-SPAM email spam law.

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Monitor how others act on your behalf. There are companies available to handle your email marketing. This means that they can send emails on your behalf, but you are not allowed to transfer your legal responsibility to your email marketing company.

WebsiteForge Customer see how here.