This is a recent e-mail I had concerning Search Engine Optimization I wanted to share with everyone.

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"Hi Doug,

Thanks for the information.

Here some of my issues and questions:

-We paid a company a large amount of money to design the website and only after our complaints of searchability did we even learn about SEO.

- we transferred the website to a new company who we paid to rewrite the code for the website for SEO and add additional text.

- we paid the new company for the site to the appear on first page for the key words “apartments chestnuthill” and “apartments Philadelphia” – we are on first page for “‘Apartments chestnuthill” but not on the radar for “apartments Philadelphia” (we have not paid for “Philadelphia”)

-When you say we have limited SEO based on page value – how is this page value determined?

Thanks,

Terri"

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First, the Search Engine Optimization person you are using is only going after the KEYWORDS you are paying for them to go after. With our Organic Search Engine Optimization on our site, you will be able to do this yourself.

Second, your site is limited by how your Search Engine Optimization person is structuring your site by going after a PAGE VALUE while our site goes after SITE VALUE.

PAGE VALUE is based on over 200 Factors determined by Google. Such factors include; Keywords, Key Phrases, URL, Inbound & Outbound Links, etc...

We have been working with Google for the past 3 years and currently spend over $35,000 a year maintaining SEO software on our site that creates a SITE VALUE by combining all of your PAGE VALUE's using all your keyword and phrases throughout the site instead of just looking at one page.

EXAMPLE (this is a very simple explanation and should only be considered as such..); If you have 10 pages and each value of each page is 1,000 points, then our site would let Google know it's worth 10,000 points on a particular search using SITE VALUE. So, if the current number# 1 positioned site on Google only has 9,800 points, then you would be placed #1.

We are using the same technology that Ebay and Amazon use. If you do a search for a particular product or book, you'll notice that Ebay and/or Amazon are consistently at the top of the search engines. Ever wonder why they get to the top? They work directly with Google, just like we do.

Doug Marks