Hi.  Whether you know about the new "Green" Extended Validation browsers or not you NEED to read this article.  Microsoft has invented a way to scare your prospective customers away from your web site and Website Forge will make sure your site doesn't fall prey to the huge online giants!

I've been sitting here thinking of a good analogy to explain how the new EV (Extended Validation) concept Microsoft dreamed up is one of the biggest scams I have ever seen.  Then I found an article with this perfect portrayal --

"EV SSL is nothing but a second condom. And as such it is being pitched as the solution to make internet users safer. Sure it's more expensive and it's harder to apply for. As of now, only incorporated entities can apply for the EV SSL. As a result, small businesses (sole proprietorships, partnerships, etc... ) are presented with yet another series of hurdles to jump over, only to be followed by a finish line made of expensive red tape.

The introduction and critical mass buy-in of the EV SSL will aid big businesses in edging out their small business competitors. Why? Because small businesses that choose not to incorporate, can't get the EV SSL. The integration of the EV SSL is meant for people to better trust the site their on. But what does it (the EV SSL) actually do? Well, other than turning the address bar green in IE 7, not much. Oh wait, it will attach the name of the incorporated entity to the address in URL bar. Well I'm sure we'll all feel much safer now. Big business gets the edge, my address bar turns green, and I feel safer. Whew, thanks for that."  (Go to http://www.mattmurph.com/myblog/?blogid=152 for full article)

Now for the GOOD news.  The GOOD news is Website Forge customers will not have to pay one extra penny to assure the millions of consumers brainwashed by Microsoft that your web site is absolutely safe.

Just about any other e-commerce solution would require you purchase a $2650.00 EV SSL certificate and renew it every year!

Since Website Forge provides the SSL certificate as part of your service -- your site will be automatically upgraded soon.  Free of charge.

When people are considering working with Website Forge -- we always stress how many new features and cost saving services we provide.  I am positive that you will find MANY small online retailers who use "alternate" web site solutions wont be able to afford this new EV certificate.  Ultimately they will have to close their online stores.  I also predict that you will see some type of backlash or lawsuit over this fabricated scare tactic.

Shane Merem
www.websiteforge.com
Web design and e-commerce