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10 Tips To SEO

 

1. Page Speed; your website MUST load fast on all devices. Slow loading websites cause people to leave, and search engines don't like that. Fast loading pages makes your website more relevent, which means search engines will give it a higher level of importance.

2. Keywords and Placement; Keywords, the words people use to find the products, services, or information in search engines, need to be found in the page title of each page, the meta description, and the meta keywords tags. For Google, the meta keyword tag has been discontinued, but it's still valuable for other search engines. Avoid over-using keywords on your pages. Make sure to include the keyword for the page close to the top of the page, and within the body content of the page.

3. Page content; pages need to be information rich. Write a couple paragraphs of text on each page. As a rule of thumb don't try to create what you think a search engine wants, but just give your customers a good description of your product. Use different descriptive words that support the keywords.

4. Pictures; Use pictures but don't use too many. Add in keywords in the alt text tag describing your photo. This can help a search engine understand what the image is about. Optimizing the image also means compressing the image and saving it in a web friendly format. You don't want each page to be too large in file size due to a 300MB photo. JPG or GIF at 72 dpi usually. This will give you a smaller file size and faster page load. Most importantly, search engines will factor it into your rankings. Don't worry about pic sizes within a gallery though as long as your gallery has it's own page.

5. Video content; everyone likes video, including search engines. The top search engines even have seperate tabs for video searches. Advancements in technology have made it possible for some search engines to decifer the words being spken in video, so be sure to use keywords when you're speaking. You should also use keywords in video descriptions and titles to help search engines.

6. Links; Place links on your pages that take people to the most important pages of your website. Search engine crawlers act a lot like people, and they follow links from your pages to other pages on your website. If a search engine crawler cannot follow a link to another page on your website, it may not every know about that page and even if it does, it may not think it's an important page because there aren't fast and convenient ways to find it. e
 ages on your different pages. It tells a search engine that each page is important to somebody else and it will index it accordingly. Make your home page function like a site map but try to keep it from looking like typical boring site maps. Since it's our homepage it needs to be inviting to visitors.

A note on hosting links for others; in a general sense, it's my opinion not to allow other links like google ads and such on your own site. You will send your customers away from your site, possibly to a competitor.


7. Add your website to Google Search Console. The process places code on your website and verifies you as the owner to Google. That can help make your website more relevent and provide some information that can help ensure the site is running properly on Google's system.


8. Add Your XML Sitemap into Search Console; An XML sitemap file containing all of the url's on your website can be added to Search COnsole. This gives Google another way to find pages on your website and adds more credibility and relevence.


9. Be Careful When Changing Your Website Content! A
ny changes you make to your site will take time to take effect within search engine rankings. Most people make the mistake of making lots of changes and checking on a regular basis and not finding any changes or improvements and giving up, or hiring someone that doesn't have a clue about SEO, unlike Kevin Gannon with TheNetCorp.com who does. Make changes, but always remember to keep keywords in the content. If they aren't there, your page won't be reelvent for that phrase. In just a few short months you'll see your "keywords" rising in the search engines.

10. Site platform; use a partner like WebsiteForge, if you know nothing about the 'behind the scene' coding and what search engines like and dislike. WebsiteForge will keep this up to date for you. This by far is the biggest element, perhaps the largest factor and the average person has no control over it, only the professionals like WebsiteForge. I whole heartedly believe that WebsiteForge will help make your website succesful in the search engines and if you are successful there, you will be successful bringing the money to the bank! 

 

Got Questions?

I Have Answers!

 

 

Website Marketing Consultant

Business - (888) 558.2446 Ext. 1

Shane.merem@websiteforge.com

WebsiteForge Has Created Proprietary Search Engine Optimization Software
July 21st, 2009 at 1:39 pm   starstarstarstarstar      

 

I got a lot of people writing back to me saying, "How can you say WebsiteForge is the only company that offers Search Engine Optimization?"

 

So.. here is the paragraph I wrote and included in a bunch of emails I sent out last week...

 

"WebsiteForge is the only company that offers our Proprietary Search Engine Optimization SEO that will get your site listed higher in the Search Engines than what any other company will do for you at no extra cost. We provide the Set-up, Submission and a Consultation with an SEO Expert with more than 10 years experience in getting websites ranked in the top pages."

 

 

Let me clarify...

 

FACT 1: WebsiteForge is the only company that offers our Proprietary Search Engine Optimization SEO Software. It's code built into the site. It normally cost thousands to have a site set-up the way we do for the search engines.

 

In the summer of 2004 Google sent a notice to Website Development Companies stating they were changing the way their Search Engine Robot & Spiders were going to Index sites using what was called their NEW & IMPROVED Googlebot. The Googlebot was like a super bot or spider which would read your entire site better than the previous Robot & Spiders. If your site is correctly coded for this new Googlebot, it could dramatically increase the positioning of your website over other sites that are not.

 

WebsiteForge immediately started working on this new way of coding the backend code of the website to allow the Googlebot to thoroughly index the site the way Google wanted it done. We made the decision to spend the money and convert website building software to conform to the way Google wanted it done and we contacted Yahoo and MSN as well to make sure we built the code to conform to their standards as well.

 

WebsiteForge has invested over $100K into the software so far and runs us about $35K to maintain every year. This is not just a Meta Tag that has been slapped on your Homepage as other companies do. We worked directly with Google, Yahoo and MSN for 3 years developing an underlying code that could be managed by WebsiteForge without hand coding the site and spending thousands if not tens of thousands of dollars to correctly code each site.

 

In August 2007, WebsiteForge Beta Tested the new Search Engine Optimization code as instructed by Google and developed by Kevin Gannon from TheNetCorp.com (SEO Expert for over 10 years).

 

This is one of the examples of success we experienced.

 

Client: ShopBakersNook.com

Orders from January 2007 to the end of July 2007: 2500+

Order from August 2007 during the Beta Test: 2600+

 

In just 30 days, ShopBakersNook.com was able to out perform their entire year to date orders. The went from the 6th page of Google to the 3rd page of Google in just days for major Keywords & Phrases. Now ShopBakersNook boast of doing more than 18,000 orders a month and says they lost track of how many times they are found on the 1st page for Keywords & Phrases they want to be found for. They also claim their competition spends thousands of dollars to an SEO Expert per month while they don't have to.

 

FACT 2: Your site will get listed higher in the Search Engines than what any other company will do for you at no extra cost. Meaning other companies can not do what we do for FREE. They can tell you they do, but they do not. We have not found a company yet that does. If you think you have found a company that does let me know so I can call them. All companies so far that we have spoken to have back tracked on the quote "Search Engine Optimization" they offer compared to us and have retracted those statements once we ask for proof in the coding of the site.

 

FACT 3: We provide the Set-up, Submission and a Consultation with an SEO Expert with more than 10 years experience in getting websites ranked in the top pages. (Kevin Gannon with TheNetCorp.com)

 

 

I know other companies tell you they do the same thing as we do, but they don't. The only way for other companies to do what we have done is for them to have an SEO Expert redo the work they do and code the site correctly by hand and spend 50-650 hours depending on the type of website you have to do it. Most companies charge $100-$150 for software programming, so do the math. It's expensive to hand code websites and there is no software program on the market today that does, except our software that we don't resell.

 

Some companies are building sites in Search Engine Friendly software and calling it Search Engine Optimized because they have a Meta Tag on the Home Page or on every page of the site. It does not mean they have the same Search Engine Optimization Code we use and spent $100K to develop and maintain.

 

Here is a good example:

 

Let's say WebsiteForge builds cars, and you are shopping for a car, and Company XYZ's sales person says, "We use the same metal WebsiteForge uses for their cars." Does that mean Company XYZ's cars are built the same way WebsiteForge's cars are? Absolutely Not! Company XYZ may be selling you a HUGO and WebsiteForge is selling you a Formula 500 Racing Car built specifically for the Super Internet Highway not the junk yard.

 

So don't let those other companies make you think you're getting the same thing that WebsiteForge is offering you. WebsiteForge is the only company that offers our Proprietary Search Engine Optimization SEO Software and RESULTS that come from using it!

 

Thanks,

Douglas A. Marks
Website Marketing Consultant

Website - www.websiteforge.com
Business - (888) 558.2446 Ext. 208
Fax - (517) 338-5064

Business Hours: (Monday - Friday) 10 AM - 6 PM Eastern Standard Time

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