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10 Tips To SEO
1. Page Speed; your website MUST load fast on all devices. Slow loading websites cause people to leave, and search engines don't like that. Fast loading pages makes your website more relevent, which means search engines will give it a higher level of importance.
2. Keywords and Placement; Keywords, the words people use to find the products, services, or information in search engines, need to be found in the page title of each page, the meta description, and the meta keywords tags. For Google, the meta keyword tag has been discontinued, but it's still valuable for other search engines. Avoid over-using keywords on your pages. Make sure to include the keyword for the page close to the top of the page, and within the body content of the page.
3. Page content; pages need to be information rich. Write a couple paragraphs of text on each page. As a rule of thumb don't try to create what you think a search engine wants, but just give your customers a good description of your product. Use different descriptive words that support the keywords.
4. Pictures; Use pictures but don't use too many. Add in keywords in the alt text tag describing your photo. This can help a search engine understand what the image is about. Optimizing the image also means compressing the image and saving it in a web friendly format. You don't want each page to be too large in file size due to a 300MB photo. JPG or GIF at 72 dpi usually. This will give you a smaller file size and faster page load. Most importantly, search engines will factor it into your rankings. Don't worry about pic sizes within a gallery though as long as your gallery has it's own page.
5. Video content; everyone likes video, including search engines. The top search engines even have seperate tabs for video searches. Advancements in technology have made it possible for some search engines to decifer the words being spken in video, so be sure to use keywords when you're speaking. You should also use keywords in video descriptions and titles to help search engines.
6. Links; Place links on your pages that take people to the most important pages of your website. Search engine crawlers act a lot like people, and they follow links from your pages to other pages on your website. If a search engine crawler cannot follow a link to another page on your website, it may not every know about that page and even if it does, it may not think it's an important page because there aren't fast and convenient ways to find it. e ages on your different pages. It tells a search engine that each page is important to somebody else and it will index it accordingly. Make your home page function like a site map but try to keep it from looking like typical boring site maps. Since it's our homepage it needs to be inviting to visitors.
A note on hosting links for others; in a general sense, it's my opinion not to allow other links like google ads and such on your own site. You will send your customers away from your site, possibly to a competitor.
7. Add your website to Google Search Console. The process places code on your website and verifies you as the owner to Google. That can help make your website more relevent and provide some information that can help ensure the site is running properly on Google's system.
8. Add Your XML Sitemap into Search Console; An XML sitemap file containing all of the url's on your website can be added to Search COnsole. This gives Google another way to find pages on your website and adds more credibility and relevence.
9. Be Careful When Changing Your Website Content! Any changes you make to your site will take time to take effect within search engine rankings. Most people make the mistake of making lots of changes and checking on a regular basis and not finding any changes or improvements and giving up, or hiring someone that doesn't have a clue about SEO, unlike Kevin Gannon with TheNetCorp.com who does. Make changes, but always remember to keep keywords in the content. If they aren't there, your page won't be reelvent for that phrase. In just a few short months you'll see your "keywords" rising in the search engines.
10. Site platform; use a partner like WebsiteForge, if you know nothing about the 'behind the scene' coding and what search engines like and dislike. WebsiteForge will keep this up to date for you. This by far is the biggest element, perhaps the largest factor and the average person has no control over it, only the professionals like WebsiteForge. I whole heartedly believe that WebsiteForge will help make your website succesful in the search engines and if you are successful there, you will be successful bringing the money to the bank!
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