10 Tips to Write the Email Subject Line Right

1. Page Speed; your website MUST load fast on all devices. Slow loading websites cause people to leave, and search engines don't like that. Fast loading pages makes your website more relevent, which means search engines will give it a higher level of importance.

2. Keywords and Placement; Keywords, the words people use to find the products, services, or information in search engines, need to be found in the page title of each page, the meta description, and the meta keywords tags. For Google, the meta keyword tag has been discontinued, but it's still valuable for other search engines. Avoid over-using keywords on your pages. Make sure to include the keyword for the page close to the top of the page, and within the body content of the page.

3. Page content; pages need to be information rich. Write a couple paragraphs of text on each page. As a rule of thumb don't try to create what you think a search engine wants, but just give your customers a good description of your product. Use different descriptive words that support the keywords.

4. Pictures; Use pictures but don't use too many. Add in keywords in the alt text tag describing your photo. This can help a search engine understand what the image is about. Optimizing the image also means compressing the image and saving it in a web friendly format. You don't want each page to be too large in file size due to a 300MB photo. JPG or GIF at 72 dpi usually. This will give you a smaller file size and faster page load. Most importantly, search engines will factor it into your rankings. Don't worry about pic sizes within a gallery though as long as your gallery has it's own page.

5. Video content; everyone likes video, including search engines. The top search engines even have seperate tabs for video searches. Advancements in technology have made it possible for some search engines to decifer the words being spken in video, so be sure to use keywords when you're speaking. You should also use keywords in video descriptions and titles to help search engines.

6. Links; Place links on your pages that take people to the most important pages of your website. Search engine crawlers act a lot like people, and they follow links from your pages to other pages on your website. If a search engine crawler cannot follow a link to another page on your website, it may not every know about that page and even if it does, it may not think it's an important page because there aren't fast and convenient ways to find it. e ages on your different pages. It tells a search engine that each page is important to somebody else and it will index it accordingly. Make your home page function like a site map but try to keep it from looking like typical boring site maps. Since it's our homepage it needs to be inviting to visitors.

A note on hosting links for others; in a general sense, it's my opinion not to allow other links like google ads and such on your own site. You will send your customers away from your site, possibly to a competitor.

7. Add your website to Google Search Console. The process places code on your website and verifies you as the owner to Google. That can help make your website more relevent and provide some information that can help ensure the site is running properly on Google's system.

8. Add Your XML Sitemap into Search Console; An XML sitemap file containing all of the url's on your website can be added to Search COnsole. This gives Google another way to find pages on your website and adds more credibility and relevence.

9. Be Careful When Changing Your Website Content! Any changes you make to your site will take time to take effect within search engine rankings. Most people make the mistake of making lots of changes and checking on a regular basis and not finding any changes or improvements and giving up, or hiring someone that doesn't have a clue about SEO, unlike Kevin Gannon with TheNetCorp.com who does. Make changes, but always remember to keep keywords in the content. If they aren't there, your page won't be reelvent for that phrase. In just a few short months you'll see your "keywords" rising in the search engines.

10. Site platform; use a partner like WebsiteForge, if you know nothing about the 'behind the scene' coding and what search engines like and dislike. WebsiteForge will keep this up to date for you. This by far is the biggest element, perhaps the largest factor and the average person has no control over it, only the professionals like WebsiteForge. I whole heartedly believe that WebsiteForge will help make your website succesful in the search engines and if you are successful there, you will be successful bringing the money to the bank!

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10 Tips to Write the Email Subject Line Right

June 2nd, 2010 at 9:16 am

Fifty characters could be all that stands between you and success in your next email campaign. Fifty characters is all the space you have in a typical email subject line to catch your reader's eye and entice him to open your email and take the action you want.

How could something so small make or break an email marketing campaign's success? Because many recipients use the email subject line to decide whether to open or delete an email.

Because so much is riding on your email subject line, we came up with 10 rules for crafting a good one.

10 Tips to Write the Email Subject Line Right

Tip 1: Read the newspaper.
If you want to write a better email subject line, pick up your local paper. The headline usually highlights a story's most important fact in a limited space. A subject line, in turn, should clearly state what your reader can expect from your email message, what's in it for them or what you want them to do as a result of the email. However, there isn't enough space to do all of them all the time. Look at the newspaper headline to see how it interplays with the story.

Tip 2: There is no sure-fire formula.
What works in one email campaign might bomb with the next. A discount offer should be worded differently from an up sell, and both are different from a breaking-news announcement.

Even if you are sending out email messages to promote similar campaigns, you shouldn't recycle an email subject line from a past campaign. You need to stand out each time, yet be familiar to the reader, too. How do you find out what works best? See Rule 3.

Tip 3: Test, test, test.
Test continually to determine trends and styles that appear to work. Add a day to your campaign-creation schedule to give you enough time to try out different email subject lines.

Tip 4: Open rates don't always measure subject-line success.
Look at the subjects associated with the highest number of conversions, such as registrations, clicks to view newsletter articles, sales or downloads. If you drill down into your web analytics, you might find some anomalies, such as an email with a relatively low open rate but a high sales-per-order rate. That could mean something in the subject line strongly appealed to a narrow segment of your email list and could point the way to a more lucrative segmentation. Remember, your end goal is not necessarily high open rates, but to have email subscribers take a specific action. Focus on your end goal.

Tip 5: Urgency drives action.
Set a deadline: "Order by midnight tonight;" "Last day to ensure Xmas delivery." Use urgency and deadlines as part of a planned series of emails as well. For example on Monday incorporate: “5 Days Left…” and then on Thursday follow it with: “Only 24 Hours….”.

Tip 6: Watch spam filters.
There's a fine line between "catchy" and "spammy." Run your email copy through a content checker to identify any spam like words, phrases or construction. The content checker will tell you which phrases to avoid.

See subject line specifications here:

Subject line must not be all in upper case.
Subject line must begin with a capital letter.
Subject line, words with more than three letters must have first letter capitalized.
Subject line must be more than a single word.
Subject line should be a description of the e-mail.
Subject line cannot use "RE" or "FW".
Subject line can not contain punctuations marks.
Subject lines can not contain website address.
Subject line can not contain e-mail address.
Subject line can not have any special characters.

Subject line can not use the following words or phases:

► breaking news

► breaking
► your own boss
► levitra
► call now

► loans
► cash bonus

► make money
► cialis

► multi level marketing
► click here

► notspam
► Dear Friend

► numerical digits at the end
► don't delete

► online degree
► earn extra cash

► online marketing
► easy terms

► online pharmacy
► eliminate debt

► alert
► extra income

► apply now
► fast cash

► as seen
► financial freedom

► as seen on Oprah
► free access

► as seen on TV
► free gift

► act now
► free info

► all words that relate pornography
► free instant

► promised you
► free offer

► refinance
► free samples

► reminder
► friend

► satisfaction
► g a p p y t e x t

► search engine listings
► get out of debt

► serious cash
► god

► sex
► get out of debt

► Sunday morning alert
► hello

► teen
► herbal

► undisclosed recipient
► Hi

► valium
► hidden

► vicodin
► home based

► winner
► hot

► work from home
► information you requested

► xanax
► instant

► your family
► insider

► Your own

Tip 7: Lead, but don't mislead.
Don't stretch the truth in the subject line or promise more than the email can deliver, or make grand claims that readers will find hard to comply with in order to get a special offer or benefit. Readers will distrust you (and reach for the report-spam button) if your subject line doesn't reflect the email content.

Tip 8: Write and test early and often.
Writing the subject line is often the last and most hurried step in email campaign development. It should be the other way around. As you plan the email marketing campaign, start thinking about what will go into the subject line. That will help you sharpen your campaign's focus and may even change or tweak the offer or article focus.

Tip 9: Review subject-line performance over your last several campaigns or newsletters.
See which email subject lines delivered the action you wanted – the most conversions, the highest average sale per order, the highest click-through rate, etc.

Tip 10: Continue the conversation.
Sending email more frequently than monthly or quarterly helps you create a conversation with your readers. Your tracking reports should show you what their crucial or hot-button issues are, what topics get them opening and clicking more vigorously. Feature those keywords or issues prominently in the email subject line where appropriate -- first or second position -- to capture readers' attention.

Posted in Uncategorized by Doug Marks

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Linda Williams says:

June 2nd, 2010 at 10:26 am

Thanks Doug,

The Tips on Email Subject Line was very helpful. I just learned some things I sure didn't know about Subject Lines. You gave me some inspiration to work on an Email campaign.

Linda

Rikke Page says:

July 26th, 2010 at 8:04 am

Thanks. This blog was really interesting. I will definitely use the tips in my next email campaign.

Rikke

www.mygreenday.com

Jim says:

August 20th, 2010 at 3:45 pm

Doug,

Great post-I never knew there were so many words and phrases that cannot be used in the subject line.

Jim

www.BestWarningLights.com

Brooke says:

September 28th, 2013 at 9:17 am

Thank you! This helps me out a lot!

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