One of the shipping options I use on my Web site is First Class Mail. Many of you are saying why is he doing this! Well it is simple. Many people when they come to our site for the first time they poke around and only really want to order 1 thing and are not really sure if our site is safe. Try to think of a new customer like this. How many of you have seen a young child testing out the pool for the first time? They dip their feet into the water then run back to mommy or daddy. Then with a little reassurance they jump in. The same thing applies here. They can order 1 little thing and risk very little money and now I have a chance to get a customer for life. I break even or lose a little on this first class mail order but the return on this little loss could be great. A customer for life is worth me taking the chance on losing a few cents on that order to convert them into buying things on my site.
I have many small items on my site so I can do that. You may say, "I only send big things so how does this help me"? Well I am glad you asked. Practice random acts of Marketing Kindness. Pick a new customer every day and give them $5.00 in cash back as a thank you for ordering from you. Place the $5.00 in a nice envelope with the order and when they open the order up they will see it. The word will spread that you are a cool company and care about people. That $5.00 just became $100.00 in marketing good will.
If you dont like the $5.00 concept then try this. Have the owner of your company or website send a personal thank you note written in the owners handwrittting to a new customer everyday. It all adds up in the end it is the personal touchs that set us all apart from the big guys.
As Always Have a Nice day!